For the Chosen few...

In the quiet village of Jatta the Kothey, Jammu & Kashmir, farmer Sukhdev continues a tradition untouched by time.

Here, the finest basmati is grown using conservative, centuries-old cultivation methods, nourished by the pristine waters of the Chenab River.

This is rice nurtured through sustainable farming techniques that conserve water, protect the land for future generations.

Only Soil, snowmelt, and skill. No chemicals. No pesticides